television
Some examples of our TV ads in action:
Advertising costs, audience characteristics and programming appropriateness vary greatly at different times of the day. As too for radio, these times of the day are referred to as dayparts. There are six TV dayparts:
Early Morning 6am to 10 am
Daytime 10am to 4pm
Early Fringe 4pm to 7pm
Prime Access 7pm to 8pm
Prime Time 8pm to 10pm
Late Fringe 11pm to 2am or later
The three main dayparts are daytime, fringe time and prime time, each of which has its own strengths and weaknesses.
Daytime
The period that begins with the early morning news shows and extends to 4pm. Early daytime appeals first to adults with news programs and then to children with special programs designed for them. Afternoon programming – with its special emphasis on soap operas, talk shows and financial news – appeals to those working from home and retirees.
Fringe Time
The period preceeding and following prime time is known as fringe time. Early fringe starts with afternoon reruns and is devoted primarily to children but becomes more adult-oriented as prime time approaches. Late fringe appeals primarily to young adults.
Prime Time
The most popular and expensive programs are scheduled during this period as audience numbers are at their largest. The networks naturally change the highest rates for prime time advertising. Popular prime time programs sometimes reach as many as six million viewers.
Advertising costs, audience characteristics and programming appropriateness vary greatly at different times of the day. As too for radio, these times of the day are referred to as dayparts. There are six TV dayparts:
Early Morning 6am to 10 am
Daytime 10am to 4pm
Early Fringe 4pm to 7pm
Prime Access 7pm to 8pm
Prime Time 8pm to 10pm
Late Fringe 11pm to 2am or later
The three main dayparts are daytime, fringe time and prime time, each of which has its own strengths and weaknesses.
Daytime
The period that begins with the early morning news shows and extends to 4pm. Early daytime appeals first to adults with news programs and then to children with special programs designed for them. Afternoon programming – with its special emphasis on soap operas, talk shows and financial news – appeals to those working from home and retirees.
Fringe Time
The period preceeding and following prime time is known as fringe time. Early fringe starts with afternoon reruns and is devoted primarily to children but becomes more adult-oriented as prime time approaches. Late fringe appeals primarily to young adults.
Prime Time
The most popular and expensive programs are scheduled during this period as audience numbers are at their largest. The networks naturally change the highest rates for prime time advertising. Popular prime time programs sometimes reach as many as six million viewers.
Call us today so we can help you get started on a TV ad campaign: 03 9686 6466