fast art


 
Fast Art is an online service which revolutionarily facilitates the production, ordering, delivery, storage and reporting of templated artwork.

Fast Art enables end users to produce and deliver a range of materials from press advertising and stickers to promotional collateral, stationery and posters. Its cleverness is that it enables the most technologically challenged person to produce artwork that is equal to that of a studio. Any computer connected to the Internet can access the system as there is no software or hardware to purchase and no complicated programs to learn.

Brand compliant artwork is produced in approximately 30 seconds and may be automatically despatched to any publication or printer in the world. Additional qualities inherent in the system include the tracking and recording of every event and financial expenditure.

Fast Art transforms the process in which clients produce and book their advertising and printed materials, resulting in significant cost savings through the reduction in human intervention and the ability to put controls and templates on output.


Advantages:

  • Automated Production and Despatch
     A key characteristic of the Fast Art system is its ability to automatically produce press advertisements based on templates housed in the system. Advertisements are generated instantly and within brand guidelines, including the possibility to limit the size and cost of advertisements created and published. Approved materials are automatically despatched to desired media. The very nature of this online service provides tangible savings in both time and cost, removing the traditional necessity of qualified studio staff to create and despatch material.
  • 24/7 Operation
    Clients are no longer tied to the hours of operation of their advertising agency. The system can be accessed 24 hours a day, 7 days a week from any computer connected to the Internet.
  • User Access
    User access can be easily controlled. Access to templates and system functionality can be defined and restricted by individual, agency or department, limiting the style and cost of advertising being published where necessary.
  • Speed
    On average, a piece of artwork is created in less than 40 seconds and is back on your computer screen within that time. The current traditional process takes an onerous three hours at best.
  • Advanced Template Logic
    Fast Art’s unique flexible templating allows the advertisement to change in both width and depth according to the exact requirements of a publication and the amount of copy being entered. The end result – clients do not require a template available for every single advertisement size for every single publication, saving money and providing greater freedom. Approximately six templates can create an advertisement of any size for any publication in the world.
  • Simultaneous Advertisement Creation
    Ability to create several pieces of artwork at once. If there is a requirement for one advertisement to appear in several publications, they can be selected and built simultaneously to the exact requirements of each publication, in the same amount of time as creating one advertisement.
  • Failsafe Brand Control
    The very nature of Fast Art provides a platform to control and maintain brand style within strict guidelines and, if required, embedded phraseology. It is impossible to corrupt established graphic standards, protecting corporate identity. Other automated artwork production companies permit the user access to certain design/creative tools and abilities. This always requires training, some degree of design knowledge and larger set-up fees. It is Fast Art’s opinion that desktop software such as InDesign or Quark should be utilised if you want to permit brand contortion. With Fast Art, users do not require any design skills or knowledge, they merely have to fill in the blanks.
  • Zero Cost for Proofs and ‘Authors’
    No charges are applied for proofs and copy corrections to proofs – you only pay for the final, confirmed artwork. Corrections to proofs are updated in the same time frame as the original, less than 40 seconds, in comparison to the traditional model of at least one hour.
  • Automated Delivery
    On approval of material by the client, it can be automatically delivered to the publication. No human intervention is required.
  • Stress free
    The speed of producing material removes the stress placed on clients as they are no longer dependent on the advertising agency and its personnel. In addition to this deadlines are set in the system so that notice is given of approaching deadlines.
  • Archiving and Readvertising
    After publication, advertisements may be archived for future reference or use. Nothing is ever removed from the Fast Art system allowing easy access to every version of every piece of artwork produced. Search functionality in Fast Art allows users to quickly and effortlessly source past advertisements should they choose to readvertise.
  • Image Library
    Images and logos can be housed in the Fast Art Image Library for insertion into artwork, ensuring all files are of print quality. Administrators of the system can limit the access and use of images by end users if desired. It is also possible to utilise this module as a general image repository allowing access to images for other purposes.
  • Media Buying and Control of Expenditure
    Upon creation of an advertisement, Fast Art automatically notifies the media agency or the publication itself of the booking required, streamlining the media ordering process. Modifications to bookings and cancellations are easily managed and instantaneous.
  • Control of Expenditure
    Media spend can be easily controlled and limited by placing restrictions on advertisement size.
  • Media Order Form
    The completion and approval of an online Media Order Form can be a prerequisite to any material being ordered and published. Financial delegates or those in a supervisory capacity may then have authority over expenditure.
  • Rates and Deadlines
    Client specific contractual and casual media rates are housed and maintained within Fast Art. This facilitates the instant generation of quotes and accurate reporting on expenditure. Publication deadlines are also housed and maintained, providing warnings where necessary.
  • Instant Quote Generation
    Upon selection of publication, section and size of advertisement, an end user can see instantly the true cost of media, production and despatch. These quotes can be generated and viewed without the actual production of the advertisements.

Call us to start advertising with Fast Art today: 03 9686 6466